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Fiesta Fiesta - Opening Ceremony for Fiesta San Antonio

Free event that kicks off the annual celebration.
Event was held outside of the Alamo and in the street in front of the Alamo.
Event includes a main stage with music, a vendor area, food area and sponsor village.
Increased the number of vendors each year.
Developed plans to include a variety of food vendors.
Reviewed and managed beverage sales and increased sales by $4,000 in one year.
Increased sponsor involvement from 5 booths to 25 booths. Worked with sponsors on interactive activation stations.
Improved marketing of event through billboards, radio ads and program advertising.
Increased attendance from 15,000 to over 25,000 people.
Improved fireworks display by having them take off behind the Alamo in 2014.